A Deep Dive into Immersive Mediums
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What are immersive mediums?
- Immersive Media is a state-of-the-art media form that amplifies standard media into a multi-dimensional space by merging reality with advanced technology. It employs sound, sight, and haptic feedback to create a deeply immersive experience.
- Technologies involved include Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and 360-degree Video, each adding layers of depth and realism.
The Stakeholders
The ecosystem supporting immersive media is diverse, consisting of six key categories of players:
Hardware manufacturers:
- Physical devices that are used to consume content across the Immersive Media spectrum.
- Devices vary by type of Immersive Media e.g. Augmented Reality is consumed on Smartphones, HMD etc., while VR is consumed through VR- HMD only
Impact:
- Hardware advances in Handheld Smart Devices have led to potential for mass-adoption of Augmented Reality
- 360 degree Cameras are improving in form factor, resolution and data transmission to ensure high quality image capture
- Virtual reality has seen a positive shift with hardware ecosystem players producing devices with smartphone-based inserts, along with the more expensive tethered devices
- Mixed reality has become a possibility with Microsoft’s launch of Hololens, and Googlebacked MagicLeap launching devices